NEW DELHI: Amazon.in has rolled out India’s first AI Store, a specialised microsite on its website and mobile app, to help customers easily discover and choose AI-powered gadgets that deliver genuine everyday benefits. Launched on 16 April 2026, the new destination curates a tight selection of intelligent devices across multiple categories and explains their real-world AI capabilities in simple, non-technical language.
Clear Focus on Real-World Benefits, Not Jargon
Unlike traditional product pages that list technical specifications, the AI Store highlights exactly how each device’s AI features make life easier, whether it is extending battery life, protecting privacy, improving picture quality, or offering personalised health insights. Customers can browse by use cases or product type, making the overwhelming world of AI gadgets far more approachable for everyone from students and professionals to families across the country.
The store is explicitly built for Bharat, keeping in mind diverse users in smaller towns and cities. It addresses the growing confusion around AI features by providing straightforward explanations and a curated selection that focuses only on devices offering tangible advantages.
Integrated Shopping Tools Enhance the Experience
Beyond the dedicated store, Amazon has woven additional AI tools throughout the platform to support smarter shopping. These include the conversational assistant Rufus, visual search with Lens AI, the “View in Your Room” feature for virtual previews, price history tracking, and AI-powered review summaries. The AI Store builds on these tools by extending intelligent guidance directly to the products themselves.
Product Categories and Examples
The AI Store spans smartphones, laptops, smart TVs, tablets, smartwatches, smart glasses, cameras, audio products, and home appliances such as air conditioners, refrigerators, and washing machines. Each category features a carefully chosen selection (typically four to six products per segment) that demonstrates clear AI-driven benefits.
Examples include AI laptops equipped with neural processing units (NPUs) for longer battery life and faster creative workflows, smartphones with on-device AI processing for enhanced privacy and security, smart TVs that automatically optimise picture quality, sound, and content recommendations, and smartwatches that turn health data into personalised coaching. Home appliances showcase AI features such as automatic energy-saving modes, smart temperature control, and fabric-sensitive washing cycles.
Representative devices featured include the Samsung Galaxy S26 Ultra, OnePlus Nord 6, HP OmniBook Ultra, Lenovo Yoga Slim 7x, iPad 11, LG AI Series 4K TVs, Samsung Vision AI QLED TVs, Ray-Ban Meta smart glasses, and various AI-enabled air conditioners, refrigerators, and washing machines from brands like LG, Haier, and Bosch.
Strong Demand Driving the Initiative
The launch aligns with rapidly rising consumer interest. Searches for AI-powered devices on Amazon.in have grown 60 per cent year-on-year, with laptops and tablets showing over 80 per cent growth and televisions nearly 40 per cent. Nearly two-thirds of these searches originate from Tier-2 and Tier-3 cities. AI-powered laptops now account for almost a quarter of the personal computing category, while around 70 per cent of customers exploring TVs are specifically looking for AI features.
Zeba Khan, Director, Consumer Electronics, Amazon India, explained the thinking behind the store: “At Amazon.in, our role goes beyond just offering the widest selection. It’s about helping customers navigate a rapidly evolving technology landscape with clarity, so they can make confident decisions without having to decode technical specifications.”
She added: “The AI Store does exactly that by bringing together thousands of intelligent devices in one destination, with clear explanations of what each device’s AI can do for you. Whether it’s a student in Dibrugarh looking for a laptop that thinks ahead, a professional in Nagercoil upgrading to a smarter smartphone, or a family in Mumbai exploring televisions that adapt to how they watch, we want every customer to find an AI-powered device that genuinely simplifies their life. This AI Store is built for Bharat.”
In a separate statement, Khan noted: “We believe AI is not something customers are going out looking for as a feature anymore. It has become a way of life.” She further observed that the store was created because “people want AI devices but don’t fully understand what each feature would do.”
The AI Store is now live as an evergreen destination on the Amazon.in website and mobile app.
Customers can access it directly at the dedicated link: https://www.amazon.in/l/216390258031.
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