Quick commerce platforms are driving a sharp rise in sexual wellness purchases in India, far outpacing traditional pharmacies. Data from clinical research firm IQVIA shows that sales on apps like Swiggy Instamart, Blinkit and Zepto grew by 35-40% between January and November 2025. In comparison, general trade, which includes local medical stores, saw growth of around 22%. The trend signals a major shift in how Indians prefer to buy sensitive products.
These platforms have recorded strong demand for condoms, lubricants and creams, with growth nearly doubling that of offline retail. Much of this boom is linked to the appeal of 10-minute delivery. The speed suits impulse-driven purchases that often peak late at night, between 9 PM and midnight, and over weekends. Rising awareness about sexual health among young, urban consumers has also broadened the customer base.
Privacy remains a major driver behind the shift. Many buyers still feel hesitant or judged when purchasing sexual wellness products from a physical store. Quick commerce platforms remove that discomfort by offering anonymity, discreet packaging and a fully digital shopping experience. According to an Instamart spokesperson, about one in every 127 orders on the platform now includes a condom, showing how quickly this category is becoming mainstream online. Manufacturers like Mankind Pharma and Reckitt Benckiser are benefiting, and health experts view this shift as a positive step in promoting safe sexual practices among young adults.
Industry analysts say this momentum is likely to continue. Research suggests that India’s sexual wellness market is set for strong expansion in the coming years, driven by greater acceptance of intimate health products and growing digital adoption among young consumers. As comfort levels rise, quick commerce is expected to capture an even larger share of overall category sales.
Changing attitudes around sexual health, along with a gradual rise in sex education and awareness campaigns, are also helping the category grow beyond its traditional base. Consumers are now exploring a wider range of products, from lubricants and contraceptives to intimate care items, broadening the definition of sexual wellness. This shift is encouraging brands to innovate and expand their portfolios to meet the evolving needs of a more confident and informed audience.
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